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RoboToolz laser products of Mountain View, CA engineers and manufactures
unique, industrial quality laser levels, optical range equipment
and highly accurate laser measuring devices for both indoor
and out door use. Recently, RoboToolz seperated from parent company
Porter-Cable.
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Requirements:
Jaap-Orr was comissioned to develop a strategic marketing plan in order
to boost sales for RoboToolz under their new solo-entity.
Solution:
Jaap-Orr initiated a very succesful rewards program in order to increase
sales from RoboToolz distributors. The program covered a 6 month
campaign where we saturated the market with monthly direct mail pieces
containing RoboToolz keep-sakes (ie, a miniature golf cart with logo,
a tropical, light-up margarita glass with logo) all in an effort to
remind the sales teams that those meeting sales goals will be granted
an all inclusive, golf resort vacation from RoboToolz. Jaap-Orr's creative
team also designed a tradeshow booth and pop-up display with the reminder
message; enticing new distributors to jump abord the campaign.
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